REACHology(TM): Influential Reach Updates
Covering strategies that triggers an increase in our audience knowing, liking and trusting us.
REACHology(TM) is a term I have a trademark application in with USPTO.gov. I have defined REACHology as the science and study of influential reach.
Posts here will curate my doctoral-level research observations and findings from scholarly works with practical applications to increase influential reach.
Regarding influential reach, I am not an expert - YET!
I am, however, pursuing this expertise academically and intentionally. What about you?
As I pursue this goal of being a leader with influential and authoritative reach, I will document my insights and thoughts here. Firstly, curating knowledge is the first stage of wisdom. Then, I will look for implementable action steps because wisdom is the understanding of a thing and the ability to apply it.
I post these publicly, and I ask that if you find value or have a comment - return the value exchange by letting me know so this becomes more than a one-way taking experience.
Did you realize we measure mass metrics in grams and measure influence in INSTA grams https://t.co/PabzAIvckH— Trudy Beerman (@TrudyBeerman) January 7, 2023
Meet Your Audience Where They Are. How to Be Digitally 'Omnipresent-ish'
Building fans is the ultimate influence goal. When people stumble onto content they like, they often follow the creator from platform to platform - research shows. You need to be found. You need to be digitally 'omnipresent - ish'
Comedy Increases Influence
Making people smile creates a positive, emotional connection. In a world where attention is the coveted currency, comedy can help with your brand connection as well.
Cable TV is DEAD! RIP. Hello O.T.T. (Over the Top Television) from PSI TV
Cable TV is dead. Big media still has it working via life support, but even they have moved to O.T.T. All the channels have moved and PSI TV makes it easy for your brand content to sit beside the BIG DOGS of TV!