REACHology(TM) is a term I have a trademark application in with USPTO.gov. I have defined REACHology as the science and study of influential reach. 

Posts here will curate my doctoral-level research observations and findings from scholarly works with practical applications to increase influential reach.

Regarding influential reach, I am not an expert - YET!

I am, however, pursuing this expertise academically and intentionally. What about you?

As I pursue this goal of being a leader with influential and authoritative reach, I will document my insights and thoughts here. Firstly, curating knowledge is the first stage of wisdom. Then, I will look for implementable action steps because wisdom is the understanding of a thing and the ability to apply it.

I post these publicly, and I ask that if you find value or have a comment - return the value exchange by letting me know so this becomes more than a one-way taking experience.

https://publish.twitter.com/oembed? url=https://t.co/PabzAIvckH">https://t.co/PabzAIvckH

Did you realize we measure mass metrics in grams and measure influence in INSTA grams https://t.co/PabzAIvckH

— Trudy Beerman (@TrudyBeerman) January 7, 2023