Good Content, Bad Audience? Go Audience Hunting

TL;DR: Good Content, Bad Audience? Go Audience Hunting

1. Great offers often fail due to targeting the wrong audience, not poor quality.

2. Authenticity matters—be a true user and believer in your product to attract aligned customers.

3. Use tools like the Audience Finder AI to locate where your ideal audience hangs out.

4. Strategic visibility (podcasts, TV, summits) is key to building credibility and growing your reach.

5. Like Eli’s pearls, your success comes from fishing in the right pond—not the busiest one.

Once upon a time, in a bustling city, there was an exceptional craftsman named Eli. He had a unique talent for creating exquisite pearl necklaces. Each pearl was meticulously selected, every thread woven with precision, resulting in a masterpiece every single time. Yet, despite his extraordinary talent, Eli struggled to sell his creations.

Does this sound familiar? You've worked hard on your offer; it’s meticulously crafted, yet you're struggling to sell it. If that sounds like you, then hang on and keep reading. You're watching Influence Media PSIT TV, the Netflix of business brands. In today's episode, I promise we'll finish Eli's story, see what the Bible says, and explore academic research. All this is to help you optimize your opportunity to become famous for what you do and to strategize on increasing discovery of you and your offer.

Identify and Connect with Your Audience

I'm Trudy B. Mann of PSIT TV, Profitable Social Influence TV. I'm also a doctoral candidate at Liberty University, pursuing research in influential reach.  

Imagine a struggling business about to lose everything. Their last hope? Grant Cardone, expert money-maker and business guru. But can he save this business? It appears that they're not sold on their own product anymore. Many of you might be in the same boat—selling something to make money but not truly believing in it.

Be a Product of Your Product

I'm a graduate of Grant Cardone's program, and he insists that you be a product of the product. If you are using and believe in what you sell, the first place to look for your audience is within yourself. Reflect on who you were, who you are, and who you're becoming. Where did that offer, program, or product fit into your life? What problem did it solve? What joy did it bring? You'll know where to start looking for your audience when you can identify these answers.

For example, in Jamaica, we have a saying: "We're suspicious of the cook who won't eat from his own pot." This is a warning against inauthentic selling. If you're not prepared to use the thing you're selling, why not? Is there something wrong with it? Peer-reviewed academic research backs this up. Audiences devalue organizations that behave inauthentically, leading to lower perceptions of product quality.

Leveraging the Audience Finder AI Tool

Beyond identifying your audience within yourself, you need to find where they hang out. We've created the Audience Finder AI tool to help with this. This tool is packaged with various other services we offer. It simplifies the prompt-writing process and identifies three audience segments that are likely ideal for your offer.

1. Entrepreneurs and Startups: Looking to boost visibility and credibility.
2. Small to Medium-Sized Business Owners: Not to be confused with entrepreneurs. These individuals have formalized their businesses and are looking for growth opportunities.
3. Authors and Public Speakers: This group is often attracted to being on TV, making it an ideal segment.

The Audience Finder AI tool also suggests ideal platforms for targeting these segments, such as Facebook business groups, industry-specific trade magazines, and LinkedIn.

The Power of the Three-Day Media Challenge

The Audience Finder tool is available as part of our Rology Three-Day Media Challenge. "REACHology" is our trademarked term, meaning the science and study of influential reach. This challenge helps you find your way in front of curated audiences—podcasts, stages, print media, TV, webinars, and summits. A link to the media challenge waitlist will be somewhere on this page.

The Importance of Targeted Marketing

Now, let’s wrap up Eli's story. Every day, he set up his stall in the city's busiest square, convinced that the sheer number of people would guarantee sales. However, day after day, people glanced at his pearls and moved on. One day, a wise old woman observing his predicament said, "Eli, your pearls are beautiful, but not everyone understands their worth. You are selling to those who cannot appreciate them."

Eli heeded her words and started selling his pearls in a different location—a place where people understood and appreciated the value of his work. The result? His sales skyrocketed. The key to successful marketing lies in identifying your ideal customer and focusing your efforts on reaching them. It’s not about casting the net wide; it’s about finding the right pond to fish in.

Biblical Wisdom and Modern Marketing

The Bible says in Matthew 7:6, "Give not that which is holy unto the dogs, neither cast ye your pearls before swine, lest they trample them under their feet and turn again and rend you." If you do not already have an audience of your own, it becomes increasingly harder to attract that audience. This is why the Three-Day Media Challenge is so valuable.

ChatGPT suggests that the likelihood of an organic post going viral without an already established large audience is quite low. If you don’t have a large following, you need to get in front of that audience through other means, such as podcasts, TV appearances, and blogs with large followings. This builds credibility and helps you grow your own audience.

Conclusion

In conclusion, start with you. Identify why you were attracted to your product and find similar audiences. Use tools like the Audience Finder AI and participate in challenges like the Three-Day Media Challenge to place your offer in front of the right audience strategically. Remember, it's not about being seen by everyone; it's about being seen by the right ones.

Revisit this blog for more strategies to optimize your opportunity to become famous for what you do. Trudy Beerman here, and I look forward to connecting with you.