3 Ways to Attract Followers Who Actually Buy From You

How to Attract the Right Followers: A 3-Step Strategy That Builds Influence

Are you posting content, but your audience isn’t growing? Or worse, are the wrong people following you? Let’s discuss three powerful ways to attract followers without obsessing over algorithms. You’re not everyone’s cup of tea, but you are precisely what some people seek.

I’m Dr. Trudy Beerman, and I am sharing actionable strategies to build your influential reach and develop your name of value. If people aren’t lining up to take selfies with you or pay to be part of your brand, but you're seeing an uptick in the wrong audience, this is for you.

What if I told you there are three often-overlooked ways to attract more followers and the right ones? The ones who engage with your content, buy from you, and spread the word. It's not difficult, but it does take strategic action. These strategies work even if you’re not a social media superstar. And one of them might surprise you. Stick with me and you'll learn what finally filled my inbox with the right attention.

Strategy 1: Show Up Where Your Authority Is Assumed

You might be loud if you’re shouting in a noisy room, but are you being heard? To attract the right followers, you must show up in places where your authority is already assumed. Platforms like PSI TV do exactly that.

Being a guest on PSI TV is more than exposure; it's about positioning. When you appear on Roku, Apple TV, Amazon Fire TV, or VIDAA TV, your presence on the biggest screens in people’s homes tells the world you’re an expert worth listening to. You don't need millions of views. What matters is the right people seeing you.

Because PSI TV features experts, authors, and business owners, we attract the crowd most of our guests want to reach. One guest, Marc Golden, shared how his PSI TV appearance led to $350,000 in business. He said, "I had a great conversation with you... It gave me additional firepower in the marketplace."

While I can't guarantee outcomes like Marc’s, I can promise that PSI TV increases the likelihood of that kind of success.

Strategy 2: Repurpose the Proof

When you post on social media, that content quickly disappears. But social proof—evidence of your expertise—sticks around. Your PSI TV appearance becomes that proof.

We guarantee your show stays live for at least 90 days, with many episodes staying for years. We also provide a unique short clip and media badge: "As Seen on PSI TV."

Now repurpose it. Turn your PSI TV content into a pinned post on LinkedIn or Facebook. Share a short-form reel on Instagram or YouTube Shorts. Place the badge on your website. Use a quote from the episode in your email signature. Every repurposing builds trust and creates an omnipresent feel around your brand.

I used to treat media appearances like one-off events. But when I began creating a content ecosystem around each PSI TV episode, people started following me for my expertise, not for a random motivational quote.

Strategy 3: Build Continuity

Attracting the right people is just half the job. Now you need to keep them. Create continuity.

Invite your audience to a free masterclass. Offer a downloadable resource tied to your appearance. That’s why we created the Nom de Valeur program. Too many guests show up without a website, a clear call to action, or a way to track engagement.

Facebook isn’t a strategy. You won’t even know if someone visited. A landing page, however, provides analytics and direction. That’s why we offer landing pages as an add-on.

When you appear on PSI TV, you benefit from trust transfer. My audience may not know you yet, but they know and trust me. And when I introduce you, that trust extends to you.

Don’t expect someone to buy your high-ticket offer right away. But if you create content for them to binge after the show, you start building that trust. That’s what happened when I discovered my business coach—I found him on someone else’s platform and binge-watched 35 of his videos. That’s how trust builds.

The Recap

Here’s your 3-step formula:

1. Show up in places of authority like PSI TV.

2. Repurpose the proof to multiply its value.

3. Create continuity so your followers stick around and bring their friends.

If you're ready to stop feeling invisible and start being seen as the go-to expert in your field, appearing on PSI TV might be your next best move.

Earlier, I mentioned a surprising shift that helped the right people find me. It wasn't a viral post. It was creating PSI TV, a space, a platform where experts share their brilliance and walk away with high-authority proof of who they are.

Originally, PSI TV was just for me. But after a health scare sidelined me for over a year, I opened it up for others. That was the shift. Giving experts a platform helped their visibility grow—and mine too.

They say a rising tide lifts all boats. When I help you shine, I shine too.

So, are you our next PSI TV guest? Let's connect. Let’s show the world what you bring to the table.

I'm Dr. Trudy Beerman and look forward to working with you.