Blog
REACHology(TM) Updates: Covering strategies that triggers an increase in our audience knowing, liking and trusting us.
REACHology(TM) is a term for which I have a trademark application with USPTO.gov. I have defined REACHology as the science and study of influential reach. As a doctoral candidate at Liberty University, influential reach is my research focus. This blog documents some of my research insights with implementable strategies.
Did you realize we measure mass metrics in grams and measure influence in INSTA grams?
— Trudy Beerman (@TrudyBeerman) January 7, 2023
3 Ways to Attract Followers Who Actually Buy From You
What if I told you there are three often-overlooked ways to attract more followers and the right ones? The ones who engage with your content, buy from you, and spread the word. It's not difficult, but it does take strategic action.
From Impostor to Influencer: The Journey to Authenticity
Leaders and Influencers have insecurities and show up anyway. This is part one in a five-part series on some common insecurities that challenge leadership visibility that we must face and overcome to build our brands.
Authority Isn’t Claimed—It’s Conferred.
PSI TV offers guest expert positioning that leads to real influence, not just attention.