Authors: Get More Readers with a PSI TV Appearance
I am growing my audience on other platforms for YOU!
The PSI TV YouTube channel and our other social media platforms function as an invaluable extension of the content disseminated across PSI TV's various platforms.
29-Nov-2023
Trudy Beerman
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Authors: Be on TV
PSI TV provides authors a valuable platform to promote their books, reach new readers, and establish their authority in the literary world. By leveraging the power of television, authors can maximize their book's exposure, build trust and credibility, and create a lasting impact on viewers.
In today's digital age, authors have more opportunities than ever to promote their books and reach new readers. While social media and online marketing strategies are essential, television is an overlooked avenue for book promotion. The power of television cannot be underestimated, as it has the potential to reach millions of viewers and create a lasting impact.
Why Authors Should Promote Their Books on TV
Television remains one of the most influential mediums in today's society. By appearing on TV shows and utilizing this powerful platform, authors can greatly increase their book exposure and broaden their audience. PSI TV interviews authors, allowing our audience a personal connection and experience that builds trust and curiosity. PSI TV makes you the Star of the show and excite all the exciting reasons our audience should buy your book.
With our EDUtainment-style interview format, our audience will be introduced to someone they would otherwise not have crossed paths with and have some trust transferred from the show host, Trudy Beerman, whom they do know. This is also known as the ‘trust transfer’ effect.
We ask interview questions to give our viewers a deeper insight into the author's creative process. By participating in these conversations, authors can spark interest and generate buzz around their book, enticing viewers to pick up a copy and discover more.
Furthermore, appearing on TV shows allows authors to tap into the power of social proof. When viewers see an author being interviewed or featured on a PSI TV program, they perceive the author as someone worth paying attention to. This perception is reinforced by TV shows generally having a rigorous selection process. It is free to appear on YouTube and other social media platforms, so there is nothing amazing about having a social media presence. In academia, this is referred to as the ‘endowment effect.’
Get New Readers By Being a Guest on TV
Being a guest on PSI TV can be a significant catalyst for attracting new readers. By reaching a wider audience, authors can introduce their book to individuals who may have never discovered it otherwise. Considering the reach and impact of PSI TV, it is a precious tool for authors looking to expand their reader base.
TV appearances can lead to other opportunities for authors. Having a TV appearance as part of a media portfolio is a powerful asset for other stages and shows that might consider the author for their opportunity.
Being Interviewed About Your Book on TV
At PSI TV, our Host, Trudy Beerman, thoroughly prepares for Author TV interviews. Interview questions showcase the Author's expertise, insight into the creative writing process, and more. PSI TV shares author interviews on 17 platforms, and depending on the interview package selected, it will include writing and distributing a press release and promoting the show to ensure views. In addition, Trudy often purchases the book to leave a verified purchase review.
In Conclusion
PSI TV provides authors a valuable platform to promote their books, reach new readers, and establish their authority in the literary world. By leveraging the power of television, authors can maximize their book's exposure, build trust and credibility, and create a lasting impact on viewers.
Trudy Beerman is the CEO and Host of PSI TV. She is a doctoral candidate at Liberty University pursuing research in influential reach.
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