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REACHology(TM) Updates: Covering strategies that triggers an increase in our audience knowing, liking and trusting us.
REACHology(TM) is a term for which I have a trademark application with USPTO.gov. I have defined REACHology as the science and study of influential reach. As a doctoral candidate at Liberty University, influential reach is my research focus. This blog documents some of my research insights with implementable strategies.
Did you realize we measure mass metrics in grams and measure influence in INSTA grams?
— Trudy Beerman (@TrudyBeerman) January 7, 2023
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How Experts Can Build a Premium Personal Brand
What separates a good personal brand from a premium personal brand? For seasoned professionals, coaches, consultants, and thought leaders, the difference between being “just another expert” and becoming a go-to authority often lies in how you present and position yourself in the minds of your audience.
