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REACHology(TM) Updates: Covering strategies that triggers an increase in our audience knowing, liking and trusting us.

REACHology(TM) is a term for which I have a trademark application with USPTO.gov. I have defined REACHology as the science and study of influential reach. As a doctoral candidate at Liberty University, influential reach is my research focus. This blog documents some of my research insights with implementable strategies.

Did you realize we measure mass metrics in grams and measure influence in INSTA grams?

— Trudy Beerman (@TrudyBeerman) January 7, 2023

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The Visibility Advantage: Why a PSI TV Appearances Boost Authority and Attract Clients

Great work isn’t enough—visibility is everything. Discover how PSI TV Network helps you land expert TV appearances and boost your brand reach.

Trudy Beerman

Cable TV is DEAD! RIP. Hello O.T.T. (Over the Top Television) from PSI TV

05-Jan-2023

Cable TV is DEAD! RIP. Hello O.T.T. (Over the Top Television) from PSI TV

Cable TV is dead. Big media still has it working via life support, but even they have moved to O.T.T. All the channels have moved and PSI TV makes it easy for your brand content to sit beside the BIG DOGS of TV!

Trudy Beerman

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3 Ways to Attract Followers Who Actually Buy From You

What if I told you there are three often-overlooked ways to attract more followers and the right ones? The ones who engage with your content, buy from you, and spread the word. It's not difficult, but it does take strategic action.

Dr. Trudy Beerman