Blog
REACHology(TM) Updates: Covering strategies that triggers an increase in our audience knowing, liking and trusting us.
REACHology(TM) is a term for which I have a trademark application with USPTO.gov. I have defined REACHology as the science and study of influential reach. As a doctoral candidate at Liberty University, influential reach is my research focus. This blog documents some of my research insights with implementable strategies.
Did you realize we measure mass metrics in grams and measure influence in INSTA grams?
— Trudy Beerman (@TrudyBeerman) January 7, 2023
The Secret of Mega Success Is Hiding in Plain Sight
Mega success isn’t just about delivering results for others—it’s about becoming your own visible success story. If you're a behind-the-scenes expert, your credibility and income will stay limited unless you also model the success you promise.
The Visibility Advantage: Why a PSI TV Appearances Boost Authority and Attract Clients
Great work isn’t enough—visibility is everything. Discover how PSI TV Network helps you land expert TV appearances and boost your brand reach.
How Experts Can Build a Premium Personal Brand
What separates a good personal brand from a premium personal brand? For seasoned professionals, coaches, consultants, and thought leaders, the difference between being “just another expert” and becoming a go-to authority often lies in how you present and position yourself in the minds of your audience.